A pending amendment to Article 31 of the AI Framework Act — the provision requiring AI businesses to notify or label synthetic images and video that are hard to distinguish from real content — moved from committee referral to committee review on 8 September 2026. The bill targets two ambiguities in the current labeling duty: the undefined scope of the existing exemption for "artistic/creative" works, and the lack of any rule allowing a single label per work rather than repeated labeling, plus what the drafters call over-broad coverage of simple auxiliary AI tool use (e.g., background generation, color correction). This affects AI businesses that provide AI-generated image or video content in Korea. No effective date, threshold, or penalty has been set — this is a bill under committee review, not current law.
What this means for you
- No action required yet. The current labeling/notification duty under Article 31 remains unchanged; this is a proposed amendment, not an enacted rule.
- Note the direction of travel. If enacted, the bill would narrow ambiguity around the artistic/creative-work exemption and would allow one-time, per-work labeling instead of repeated labeling — and would likely exclude simple auxiliary tool use (background generation, color correction) from the labeling duty.
- If you currently rely on the artistic/creative exemption, keep records of how you apply it today, since the bill's clarified standard may change what qualifies.
- If you use AI only as an auxiliary tool (e.g., for background generation or color correction) and are currently labeling out of caution, watch this bill — it may formally remove that requirement.
- Track committee progress. A move to committee review is not enactment; the bill can stall, be amended further, or be folded into a larger revision. Confirm status before changing your current labeling practices.
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